best seo audit tools

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25 Best SEO Audit Tools in 2023 – [Free + Paid SEO Tools]

Are you constantly looking for the best SEO audit tools to conduct the website audit on a day-to-day basis?

No matter how skilled you are at search engine optimisation, using SEO audit tools has now become necessary.

You may have already noticed that Google’s algorithm is getting more complicated. It’s no longer merely a straightforward game of keywords. Instead, Google now incorporates over two hundred variables into its ranking.

That’s not all, either. In fact, Google makes changes to its search algorithm over three thousand times annually. That equals to nine modifications each day.

That is a tremendous amount of information to keep up with, I don’t know about you. I like letting SEO audit tools handle the labor-intensive tasks! They at least have the expertise to investigate thoroughly and find any SEO problems that could be endangering my websites.

Allow me to guide you through 25 of the top SEO audit tools for 2023 in this context. This exhaustive list was created by me after years of thorough investigation and testing. And yes, I’ve been generous enough to give you both sophisticated and straightforward options, as well as both paid and unpaid SEO auditing tools.

Note: Some of the tools listed here are free, while others are paid. To find out which plan is best for your requirements and objectives, we advise you to look at the price pages for the products you are most interested in.

List of Free Best SEO Audit Tools

1. Google Search Console

Every website owner needs Google Search Console as a tool. This free best SEO audit tool from Google offers detailed insights into how your website is performing in Google’s search results. You don’t need to be a programmer to use Google Search Console to monitor, troubleshoot, and optimise your website. Track indexing status, search traffic, and fix issues with your website’s visibility.

Some of the top features they offer:

  • Performance Reports: Monitor clicks, impressions, click-through rates, and average positions for your website’s pages.
  • Index Coverage Report: Discover indexing issues and get suggestions for fixing them.
  • URL Inspection Tool: Check how Googlebot sees a specific URL on your site.
  • Sitemap Submission: Submit your sitemap to ensure Google crawls and indexes your pages efficiently.
  • Mobile Responsiveness: Recognise the level of mobile-friendliness of your website and look for ways to enhance the mobile user experience.

2. Google Analytics

For better understanding website traffic and user behaviour, use Google Analytics. Investigate data thoroughly to make wise choices regarding your marketing and content initiatives.

Some of the top features they offer:

  • Audience Insights: Learn about your visitors’ demographics, interests, and devices.
  • Traffic Sources: Understand where your traffic is coming from – organic search, direct, referral, or social.
  • Behavior Flow: Visualize the path users take through your site and identify drop-off points.
  • Conversion Tracking: Track goals and e-commerce transactions to measure your website’s effectiveness.
  • Determine engagement metrics: Utilize Site Content Reports to figure out the engagement metrics for each web page, the engagement for the pages and directories on your website, the exit metrics for each page, and the behaviour, acquisition, and conversion of landing pages.

3. Internet Marketing Ninjas

Internet Marketing Ninjas offers a suite of free SEO tools to help you optimize your website’s performance. From technical analysis to content optimization, these tools cover a wide range of SEO aspects.

Some of the top features they offer:

  • On-Page Optimization Tool – See your site as the spider sees it with one of our most useful Internet marketing tools.
  • Side-by-Side SEO Comparison Tool – Find all the ways keyword text is used on a Web page with our free Side-by-Side SEO Comparison Tool.
  • Page Speed Tool – Use this tool to analyze how long your page takes to load at a variety of connection speeds
  • Keyword Density Analysis: Check the frequency of keywords on a specific page.
  • Image metadata: Check all of your website’s page links, including internal and external ones, to see what’s functioning well and what needs to be updated.
  • Header Checker: Analyze HTTP headers for status codes and redirects.
  • Link Tools: Check the quality and status of your inbound and outbound links.

4. UpCity Free SEO Report Card

UpCity’s Free SEO Report Card provides an overall score for your website’s SEO health. It analyze your site for free and see how it ranks agianst your competitors.

Some of the top features they offer:

  • Website Analysis: Get insights into your on-page SEO, link building, trust metrics, and current indexing.
  • Rank Analysis: A quick look at how your website is positioned on the most well-known search engines.
  • Backlink Analysis: Explore your backlink profile and identify potential opportunities for improvement.
  • Trust Metrics: An outline of the degree of authority or trust associated with your site.

5. Bing Webmaster

Bing Webmaster provides insights into how your website performs on Bing’s search engine. With the help of these special SEO tools, you can examine backlinks, manage keywords, and more to make your website the first to reach its intended audience. Don’t overlook Bing, as it powers search for Microsoft’s ecosystem.

Some of the top features they offer:

  • Keyword Research: Discover popular search terms on Bing.
  • Crawl Control: Control how Bingbot crawls your site.
  • SEO Reports: Get recommendations to improve your website’s SEO performance.

6. Google Trends

Google Trends helps you understand what’s trending in search and explore interest over time. A wide keyword landscape for your site may be found by using Google Trends to discover untapped possibilities. It’s a valuable tool for content planning and optimization.

Some of the top features they offer:

  • Keyword Comparison: Compare the popularity of multiple keywords over time.
  • Geographical Insights: See where search interest is highest for specific keywords.
  • Trending Searches: Explore searches that are currently on the rise.

7. SEOquake

A browser extension called SEOquake offers a thorough SEO audit of every webpage. This includes real-time URL and domain comparison, internal and external link audits, and on-page SEO audits. It offers a quick overview of a page’s SEO performance.

Some of the top features they offer:

  • SEO Audit: Analyze on-page elements like meta tags, headers, and images.
  • SERP Overlay: Get instant metrics for search engine results pages.
  • Keyword Density Report: Check keyword distribution on a page.
  • Link Examiner: Discover all the information – URLs, anchor texts, and link types – behind any webpage’s internal and external links.
  • Share Reports with stakeholders: Export your SEO research’s findings into a downloadable report.

8. Seobility

A variety of tools are available from Seobility to help your website’s complete SEO performance. It scans your website for problems, gives you access to a thousand subpage audits, email reports, alerts, keyword tracking, and proposes optimisations.

Some of the top features they offer:

  • Site Audit: Find technical SEO problems and get in-depth reports.
  • Optimization opportunities: Identify places where your page quality and performance may be improved (relating to text, duplicate content, responsive design, and content alt attributes).
  • Link structure suggestions: By learning more about your headers, internal links, and erroneous anchor text, you can better comprehend how your page and link structure might be improved.
  • Server error fixes: Fix particular server issues relating to HTTP headers, CSS, and Javascript files, as well as any redirection.
  • Keyword Ranking Checker: Track your keyword ranks over time using the Keyword Ranking Checker.
  • Backlink Analysis: Review your backlink profile and disavow unwanted links.

9. Check My Links

Check My Links is a Google Chrome extension that you can use to ensure your links on both internal or external web pages work, and it’s a simple and effective tool that quickly scans a webpage for broken links. Fixing broken links can enhance user experience and improve SEO.

Some of the top features they offer:

  • Easy Link Checking: Detect broken or dead links on a webpage.
  • Fast Scanning: Get results within seconds for quick fixes.

10. GTMetrix

GTMetrix analyzes your website’s speed and performance. Page speed is a crucial ranking factor, and GTMetrix helps you identify areas for improvement.

It simply takes a few seconds to run the test, after which you can see how quickly your pages load, their size, and the performance metrics related to cache, image scaling, and scripting as well as the cumulative layout shift, largest contentful paint, and total blocking time.

In total, GTmetrix covers about 25 SEO parameters. The pointers might help you find any problems that can be hurting the functionality of your web pages.

Some of the top features they offer:

  • Performance Scores: Assess your site’s speed and performance based on Google’s PageSpeed Insights and Yahoo’s YSlow.
  • Waterfall Chart: Visualize the loading sequence of page elements.
  • Recommendations: Receive actionable suggestions to optimize your site’s speed.

11. PageSpeed Insights

Powered by Lighthouse, PageSpeed Insights happens to be yet another best SEO audit tool from Google, evaluates the speed and performance of your web pages. It provides suggestions to make your pages load faster on both desktop and mobile devices.

Some of the top features they offer:

  • Speed Scores: Get scores for both mobile and desktop performance.
  • Page Performance Review: Reviews the page’s performance on various metrics, including; First Contentful Paint, Total Blocking Time, Largest Contentful Paint, Time to Interactive, Speed Index, and Cumulative Layout Shift.
  • Opportunities: Explore specific optimization opportunities, such as image compression and browser caching.
  • Diagnostics: Identify issues affecting your page’s loading time.

Read More: Impact of Slow Website Loading Speed on User Experience

12. Google’s Schema Markup Validator

The schema markup on your website may be checked using Google’s Schema Markup Validator, formerly known as the Google Structured Data Testing Tool.

Schema markup enhances your website’s visibility in search results by providing additional context to search engines. Google’s Schema Markup Validator helps you validate and troubleshoot schema markup implementation.

Some of the top features they offer:

  • Validation Tools: Check the correctness of your schema markup code.
  • Structured Data Testing: Preview how your schema markup appears in search results.
  • Error Reports: Identify and fix issues with your structured data.

These free SEO tools are essential for gaining insights into your website’s performance and optimizing it for search engines. Stay tuned for the next section, where we explore the best-paid SEO tools available in 2023.

List of Best Paid SEO Audit Tools

In the fast-paced world of digital marketing, investing in paid SEO tools can provide you with an edge, offering in-depth insights and advanced features to optimize your website’s performance. Let’s dive into some of the paid best SEO audit tools that have proven to be indispensable in 2023.

13. Ahrefs

best seo audit tools

Ahrefs is a powerhouse for examining your website property and produces keyword, backlink analysis and competitive research. Ahrefs – One of the best SEO audit tools available in the market – provides in-depth insights into your website’s backlink profile and helps you uncover link-building opportunities.

Some of the top features they offer:

  • Backlink Analysis: Explore your backlink profile and identify toxic links.
  • Keyword Explorer: Find high-volume keywords, track rankings, and estimate traffic potential.
  • Site Explorer: Displays information on how well certain web pages perform on your website.
  • Content Explorer: With this tool, you may look for certain keywords and topics to seek high-performing web pages.
  • Site Audit: Crawls particular verticals inside your domain and identifies a variety of page-level technical concerns.
  • Competitor Analysis: Uncover your competitors’ top-performing content and keywords.

14. HubSpot SEO Marketing Software

HubSpot offers a comprehensive suite of marketing tools, including SEO capabilities. From keyword research to tracking performance, HubSpot’s SEO software streamlines your optimization efforts.

Some of the top features they offer:

  • Keyword Research: Discover relevant keywords and track their performance.
  • Content Optimization: Get real-time recommendations for optimizing your content.
  • Lead Management: Follow up on leads at each level of your sales process.
  • Analytics: Examine your campaign to find areas of success and areas where it may be improved.
  • Competitor Analysis: Evaluate the performance of competitor websites.

15. SEMrush

SEMrush is a comprehensive SEO and online marketing toolkit. SEMrush offers numerous resources, like SEO Toolkit, Content Marketing Toolkit, Social Media Toolkit, etc, which cover everything from keyword research and site auditing to social media and content optimization.

Some of the top features they offer:

  • Keyword Magic Tool: Discover keywords with detailed metrics, related keywords, and keyword difficulty.
  • Site Audit: Find and address technical SEO problems.
  • Know competitors’ strategies: Recognise the paid keywords or ad text that your rivals are using in their PPC advertisements.
  • Content Analyzer: Optimize your content for SEO and user engagement.
  • Link building: Audit backlinks from other websites to your website.

16. Sitechecker

Sitechecker provides a comprehensive website audit to identify and fix on-page SEO issues. For agencies and small firms, it is very helpful.

Some of the top features they offer:

  • On-Page SEO Audit: Analyze your site’s pages for SEO errors and optimization opportunities.
  • Backlink Analysis: Evaluate your backlink profile and track changes over time.
  • Rank Tracking: Get clear keywords reports with an accurate rank tracker.
  • All-in-one Chrome Extension: Within your browser, do an instant search engine results page (SERP) position and keywords check.

17. GrowthBar

GrowthBar is an SEO tool that can be used in two ways. In the beginning, you may use it as an independent web app, where you can log in, submit keywords, see metrics, and so on. It can additionally be utilised as a Chrome extension, setting it apart from the majority of the renowned SEO tools available, like Moz, SEMrush, Ahrefs, and others.

It’s particularly useful for quick content creation and keyword research.

Some of the top features they offer:

  • Keyword Research: Find keywords, track their rankings, and analyze search volume.
  • Competitor Analysis: Gain insights into your competitors’ organic and paid strategies.
  • Backlink Analysis: Discover backlinks pointing to a website.
  • AI Content: Its AI tools give you a fast way to create blog post outlines, spark ideas for content creation, and even write copy.

18. SEOptimer

SEOptimer is a user-friendly tool for analyzing your website’s SEO health. Directly from their homepage, you can perform a free site assessment. It provides an overall score for the site along with actionable recommendations.

Some of the top features they offer:

  • Website Audit: Identify technical and on-page SEO issues.
  • Keyword Analysis: Research and track keyword rankings.
  • SEO Crawler: Checks every page of a website for errors and pinpoints problems preventing a site from ranking.
  • White Label PDF Reports: In only 20 seconds, you may customise a PDF SEO Audits report.

19. Woorank

Woorank offers a detailed website audit to identify SEO issues and optimization opportunities. It’s suitable for small businesses and digital marketers.

Some of the top features they offer:

  • Website Review: Receive a comprehensive audit report with actionable recommendations.
  • Keyword Tracking: Monitor keyword rankings and organic search performance.
  • Competitor Analysis: Evaluate the performance of other competing websites.

20. Moz Pro

The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking, offering tools for site audits, keyword research, rank tracking, link analysis, and build reports.

Some of the top features they offer:

  • Site Crawl: Identify technical issues affecting your site’s SEO performance.
  • Keyword Explorer: Research keywords, track rankings, and analyze search volume.
  • Link Explorer: Explore backlinks and analyze link quality.

21. BuzzStream

BuzzStream focuses on link-building and influencer outreach. BuzzStream is an end-to-end outreach platform that helps you stay organized and grow your digital PR, manage relationships, track outreach efforts, and build high-quality backlinks.

Some of the top features they offer:

  • Relationship Management: Keep track of your interactions with influencers and websites.
  • Link Building: Find link-building opportunities and manage outreach campaigns.
  • Metrics and Reports: Monitor the performance of your link-building efforts.

22. Linkody

Linkody is a backlink monitoring tool that helps you track your website’s backlink profile and those of your competitors.

Besides, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken.

Some of the top features they offer:

  • Backlink Monitoring: Track your backlinks’ status, quality, and anchor text.
  • Competitor Analysis: Evaluate your competitors’ backlink profiles.
  • Disavow Tool: Control and remove undesirable or hazardous backlinks.
  • Create white-label reports: You can share reports with your employees and/or clients to obtain a better understanding of your backlink variation and link-building results.

23. Screaming Frog SEO Spider

My personal favourite, a website crawler called the Screaming Frog SEO Spider can help you boost onsite SEO by checking for typical SEO problems. You can download and crawl only 500 URLs for free but need to buy a licence to access advanced features. It provides insights into on-page elements and technical SEO issues.

Some of the top features they offer:

  • Crawl Analysis: Analyze your website’s pages, images, and links for SEO optimization.
  • Broken Link Detection: Identify broken links and redirect issues.
  • Easy Export to Excel: Download the findings in an Excel sheet to further analyze your SEO data.
  • XML Sitemap Generator: Create XML sitemaps for improved indexation.

24. SpyFu

SpyFu is a competitive research tool that provides insights into your competitors’ keywords, ad campaigns, and search rankings.

Some of the top features they offer:

  • Keyword Research: Discover competitors’ organic and paid keywords.
  • Ad Campaign Analysis: Analyze your competitors’ PPC campaigns.
  • Backlink and Rank Tracking: Monitor backlinks and keyword rankings.

25. AnswerThePublic

AnswerThePublic helps you find content ideas by generating questions and phrases related to your target keywords. Get immediate, unfiltered search analytics straight from your customers’ minds. It’s a valuable tool for content optimization.

Some of the top features they offer:

  • Keyword Insights: Discover the questions, prepositions, and comparisons people use when searching.
  • Content Ideas: Use the generated data to create engaging and relevant content.
  • Visualizations: Visualize data in a user-friendly format for easy interpretation.

Conclusion

Finally, investing in these best SEO audit tools may help your website perform much better, keep you one step ahead of the competition, and help you make data-driven decisions to boost your online visibility.

Since each of the tools I’ve discussed here has its own special twist, I’d highly suggest you think about using several at once.

For example, you might run more than one crawler through your website, use on-page checkers to go over your pages or use tools like Copyscape, SEMrush, or Ahrefs to improve the quality of your content. It’s up to you.

In the end, using several methods results in SEO audits that are more accurate. For your benefit, several of the best SEO audit tools also provide free versions of their services.

Ahrefs is arguably your best option if you’re looking for an excellent all-around, comprehensive SEO solution. It gives you a variety of different SEO insights in addition to SEO audit tools.

Happy auditing!

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About The Author
Arunabha Chakraborty

Arunabha Chakraborty

Arunabha is M.Sc. in Business Administration by Education, SEO Specialist by Profession, and a Blogger by Passion. Arunabha has 3+ years of experience in Blogging and owns a travel blog 'Wanderlust And City Dust'. He has 9+ years of Corporate Experience. Arunabha headed SEO Team for ad agencies and startup ‘TravelTriangle’ in Gurugram, India and a freelance travel writer for UK based 'Travel And Destinations' blog.